The Hair Care Trends Consumers Love

Posted by Gabriela Simeonova on Jun 7, 2018 1:35:16 PM

On June 6th, we hosted our Hair Care Insights Breakfast at Influenster HQ where we looked at all things hair care by analyzing over 500K+ organic product reviews in the haircare, styling, styling tools, color and accessories categories. We also tapped our 4MM+ community and ran a proprietary study with 9.8K respondents to uncover trends and insights in the category. 

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Topics: Millennials, Reviews, Gen-Z

Infographic: Green Beauty Trends

Posted by Susanna Goldfinger on May 10, 2018 12:39:01 PM

Our Influenster community and clients came out in full force this April as we celebrated Earth Month. To see just what Influensters were buzzing about we polled 7,675 US women this past April to find out their thoughts and shopping behavior when it comes to green beauty. See exactly what we found:

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Topics: Reviews, Millennials, Gen-Z, Influenster

The Green Beauty Trends Consumers Love

Posted by Emma Kula on Apr 19, 2018 2:58:41 PM

On April 19th, we hosted our Green Beauty Insights Breakfast where we looked at all things green beauty. We analyzed over 10million organic consumer reviews with at least one of the following tags—Cruelty-Free, Vegan, Eco-Friendly, Natural and Organic—as well as surveyed 7K+ of our members to uncover trends and insights in Green Beauty.

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Topics: Millennials, Reviews, Gen-Z

Influenster and ADWEEK on millennials and Black Friday

Posted by Susanna Goldfinger on Nov 21, 2017 1:58:19 PM

70 percent of shoppers say that online reviews will influence their purchase decisions this Black Friday. Find out why “marketers should always be ready to embrace diversified paths to purchase in order to remain competitive” from our Co-Founder and CEO Aydin Acar, as seen in Adweekhttp://www.adweek.com/digital/not-nearly-as-many-millennials-are-planning-to-shop-in-stores-this-black-friday-as-in-2015/

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Topics: Reviews, Millennials

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