On June 6th, we hosted our Hair Care Insights Breakfast at Influenster HQ where we looked at all things hair care by analyzing over 500K+ organic product reviews in the haircare, styling, styling tools, color and accessories categories. We also tapped our 4MM+ community and ran a proprietary study with 9.8K respondents to uncover trends and insights in the category.
Our Influenster community and clients came out in full force this April as we celebrated Earth Month. To see just what Influensters were buzzing about we polled 7,675 US women this past April to find out their thoughts and shopping behavior when it comes to green beauty. See exactly what we found:
On April 19th, we hosted our Green Beauty Insights Breakfast where we looked at all things green beauty. We analyzed over 10million organic consumer reviews with at least one of the following tags—Cruelty-Free, Vegan, Eco-Friendly, Natural and Organic—as well as surveyed 7K+ of our members to uncover trends and insights in Green Beauty.