The Hair Care Trends Consumers Love

Posted by Gabriela Simeonova on Jun 7, 2018 1:35:16 PM

On June 6th, we hosted our Hair Care Insights Breakfast at Influenster HQ where we looked at all things hair care by analyzing over 500K+ organic product reviews in the haircare, styling, styling tools, color and accessories categories. We also tapped our 4MM+ community and ran a proprietary study with 9.8K respondents to uncover trends and insights in the category. 

 Screen Shot 2018-06-06 at 12.52.55 PM

Here is a look at some of the topics covered:

  • Trends in core, styling, color, hair accessories and styling tools
  • The brands and products driving the most organic reviews
  • User-generated photos that drove the most engagement 
  • How hair hyper effects how people review products
  • The hair solutions consumers are looking for 

Want to learn more? Access the full report here.

 

Topics: Millennials, Reviews, Gen-Z

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