On June 6th, we hosted our Hair Care Insights Breakfast at Influenster HQ where we looked at all things hair care by analyzing over 500K+ organic product reviews in the haircare, styling, styling tools, color and accessories categories. We also tapped our 4MM+ community and ran a proprietary study with 9.8K respondents to uncover trends and insights in the category.
Here is a look at some of the topics covered:
- Trends in core, styling, color, hair accessories and styling tools
- The brands and products driving the most organic reviews
- User-generated photos that drove the most engagement
- How hair hyper effects how people review products
- The hair solutions consumers are looking for
Want to learn more? Access the full report here.