The Green Beauty Trends Consumers Love

Posted by Emma Kula on Apr 19, 2018 2:58:41 PM

On April 19th, we hosted our Green Beauty Insights Breakfast where we looked at all things green beauty. We analyzed over 10million organic consumer reviews with at least one of the following tags—Cruelty-Free, Vegan, Eco-Friendly, Natural and Organic—as well as surveyed 7K+ of our members to uncover trends and insights in Green Beauty.


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Here are a few of the key takeaways we discover:

  • How Green Beauty reviews on Influenster grew by 126% in 2017
  • How Cruelty-Free is the tag with the highest review count, accounting for 76% of all green beauty products reviews
  • The ingredients that consumers look for and avoid in products
  • Shopping triggers and efficacy perception when it comes to Green Beauty

Want to learn more about this rapidly expanding category? Access the full report here.


Topics: Reviews, Millennials, Gen-Z

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