The Skincare Trends Consumers Are Going Crazy For

Posted by Emma Kula on Mar 16, 2018 12:27:18 PM

Skin is in - and we dove deep into what's driving all the buzz in this category.

Our Skincare Insights report analyzed 1.03 million skincare reviews on Influenster in 2017 to reveal the formats, brands, ingredients & packaging skincare aficionados are favoring in this category and why. We also took a look at the iconic skincare favorites that are still going strong, as well as the decline in body care buzz and why consumers are reviewing these products less and less.

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Here are a few of the key takeaways you'll discover:

  • Which six emerging categories are driving strong growth in skincare
  • The iconic cult favorite products that are consistently generating tons of buzz
  • The unique ingredients & packaging that consumers are crazy for
  • Why the body skincare category is on the decline

Want to learn more about this rapidly expanding category? Access the full report here.


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