Emma Kula

Recent Posts

The Green Beauty Trends Consumers Love

Posted by Emma Kula on Apr 19, 2018 2:58:41 PM

On April 19th, we hosted our Green Beauty Insights Breakfast where we looked at all things green beauty. We analyzed over 10million organic consumer reviews with at least one of the following tags—Cruelty-Free, Vegan, Eco-Friendly, Natural and Organic—as well as surveyed 7K+ of our members to uncover trends and insights in Green Beauty.

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Topics: Reviews, Millennials, Gen-Z

The Skincare Trends Consumers Are Going Crazy For

Posted by Emma Kula on Mar 16, 2018 12:27:18 PM

Skin is in - and we dove deep into what's driving all the buzz in this category.

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Beauty Lovers Are Buzzing About These Eye Products 

Posted by Emma Kula on Feb 27, 2018 11:51:14 AM

Mirror, mirror on the wall--which luxury, mass and indie mascaras get the most organic reviews?

Find out in our February Eye Report, where we analyzed 806K+ reviews written within the eye makeup category over the past year to reveal the most buzzed-about eye makeup products. We also explored search queries over the past quarter to understand what the everyday beauty aficionado is looking for, as well as at the most-liked user-generated photos over the past year to determine what inspires her. 

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