On April 19th, we hosted our Green Beauty Insights Breakfast where we looked at all things green beauty. We analyzed over 10million organic consumer reviews with at least one of the following tags—Cruelty-Free, Vegan, Eco-Friendly, Natural and Organic—as well as surveyed 7K+ of our members to uncover trends and insights in Green Beauty.
Mirror, mirror on the wall--which luxury, mass and indie mascaras get the most organic reviews?
Find out in our February Eye Report, where we analyzed 806K+ reviews written within the eye makeup category over the past year to reveal the most buzzed-about eye makeup products. We also explored search queries over the past quarter to understand what the everyday beauty aficionado is looking for, as well as at the most-liked user-generated photos over the past year to determine what inspires her.