On June 6th, we hosted our Hair Care Insights Breakfast at Influenster HQ where we looked at all things hair care by analyzing over 500K+ organic product reviews in the haircare, styling, styling tools, color and accessories categories. We also tapped our 4MM+ community and ran a proprietary study with 9.8K respondents to uncover trends and insights in the category.
Our Influenster community and clients came out in full force this April as we celebrated Earth Month. To see just what Influensters were buzzing about we polled 7,675 US women this past April to find out their thoughts and shopping behavior when it comes to green beauty. See exactly what we found:
On April 19th, we hosted our Green Beauty Insights Breakfast where we looked at all things green beauty. We analyzed over 10million organic consumer reviews with at least one of the following tags—Cruelty-Free, Vegan, Eco-Friendly, Natural and Organic—as well as surveyed 7K+ of our members to uncover trends and insights in Green Beauty.
Mirror, mirror on the wall--which luxury, mass and indie mascaras get the most organic reviews?
Find out in our February Eye Report, where we analyzed 806K+ reviews written within the eye makeup category over the past year to reveal the most buzzed-about eye makeup products. We also explored search queries over the past quarter to understand what the everyday beauty aficionado is looking for, as well as at the most-liked user-generated photos over the past year to determine what inspires her.
Online reviews influence purchase decisions more than almost any other form of paid, earned or owned media. “A brand is no longer what we tell consumers it is. It is what consumers tell each other it is,” Scott Cook, founder of Intuit, once famously said.
We here at Influenster are passionate about sharing the stories of women in professional industries. Because we hold this as a core value to our technology-based brand, Influenster is making an active commitment to change the ratio of women in STEM fields. And, that's exactly why we launched the Influenster Scholarship for Women in STEM, which rewards outstanding female university students who specialize in fields that span from design engineering to applied mathematics.
70 percent of shoppers say that online reviews will influence their purchase decisions this Black Friday. Find out why “marketers should always be ready to embrace diversified paths to purchase in order to remain competitive” from our Co-Founder and CEO Aydin Acar, as seen in Adweek: http://www.adweek.com/digital/not-nearly-as-many-millennials-are-planning-to-shop-in-stores-this-black-friday-as-in-2015/
Almost all shoppers—95%— report consulting customer reviews before making a purchase. So if you're responsible for a brand, let us ask you this--how healthy are the reviews for your brand? How positive, how recent, how plentiful? Do they include pictures and helpful usage information? If you're at all concerned that user-generated online reviews are not working as hard as they can for you, we can help.
Everyday, members leave 50,000 product reviews on Influenster. These are written, photo, and video reviews and they are unsolicited and organic. There are three ways you can get more out of user-generated reviews on Influenster: Access, Stream and Drive.
Influenster is a passionate community of four million plus people who love to rate and review products. We're a New York City-based startup founded by Aydin Acar and Elizabeth Scherle, and we're also the world's biggest microinfluencer network.
The company's original name was Vox Populi, which means "voice of the people" in Latin.
If you're interested learning more about the power of ratings, reviews and user-generated content, please be in touch!